Android: Catching Up to the iPhone

Consumer awareness of Android, an operating system for smartphones pushed by Google, is on a steep climb, which bodes well for vendors like Motorola and HTC. Of consumers expecting to shop for smartphones in the next three months, 17% are considering an Android-based device, according to comScore's new survey of 2,300 consumers. In fact, devices based on Android aren't far behind the iPhone.

Consumer awareness of Android, an operating system for smartphones pushed by Google, is on a steep climb, which bodes well for vendors like Motorola and HTC. Of consumers expecting to shop for smartphones in the next three months, 17% are considering an Android-based device, according to comScore’s new survey of 2,300 consumers. In fact, devices based on Android aren’t far behind the iPhone. Some 20% of consumers are in the market for the Apple device.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.