Essential No. 6: It Takes a Dynamic Duo

The importance of inside-outside leadership pairs for high growthlike Apple's Steve Jobs and Tim Cook

High-growth companies need steady-handed managers, largely internally focused, who bring stability to an enterprise growing at lightning speed. These individuals exhibit control, discipline, and predictability. But such companies also need outward-facing leaders who are highly exploratory—particularly with business relationships and marketing opportunities. Thus growth needs not one leader but a pair of leaders.

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