Apps: The Top Reason to Buy an iPhone

While, initially, many consumers snapped up iPhones for their touch screens, that's changed. Nowadays, it's the apps that are the biggest driver of iPhone purchases, according to a new report from Piper Jaffray analyst Gene Munster.

While, initially, many consumers snapped up iPhones for their touch screens, that’s changed. Nowadays, it’s the apps that are the biggest driver of iPhone purchases, according to a new report from Piper Jaffray analyst Gene Munster.

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