Toyota Takes On Hyundai—in KoreaIan Rowley
No global automaker enjoys a more dominant position in its home market than Hyundai Motor. Not only does Hyundai control 51% of the Korean market, but its affiliate Kia Motors is the second-largest player, with a 30% share. Put together, that's an astonishing 81%—a figure that dwarfs Toyota's (TM) 43% share in Japan.
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