Smartphone Use Drives Online Shopping

As holiday shopping ramps up, an increasing number of consumers are using their smartphones to locate stores, to get coupons and to make purchases. More than 40% of 173 iPhone users surveyed by Sanford C. Bernstein reported a substantial increase in their online shopping, the result of greater use of smartphones, according to a Dec. 1 report. Nearly 30% of 187 BlackBerry users surveyed had reported to have experienced the same effect.

As holiday shopping ramps up, an increasing number of consumers are using their smartphones to locate stores, to get coupons and to make purchases. More than 40% of 173 iPhone users surveyed by Sanford C. Bernstein reported a substantial increase in their online shopping, the result of greater use of smartphones, according to a Dec. 1 report. Nearly 30% of 187 BlackBerry users surveyed had reported to have experienced the same effect.

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