Holiday Advice for E-tailers

E-commerce consultant Jack Jia reveals the secrets of improving traffic and getting more sales out of your Web site

With the 2009 holiday shopping season upon us, more retailers—both large and small—are investing in social technologies to mimic digitally the Mom-and-Pop feel consumers experience when they walk into their local privately owned hardware store or clothing boutique. Here are five rules that savvy online retailers already have in place heading into Nov. 30, aka Cyber Monday, the day Internet holiday shopping traditionally kicks into high gear. For those of you not yet incorporating these practices, fear not. They're easy to implement and each can help your business year-round.

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