Google Buys Teracent to Boost Display Ad PushRob Hof
If anyone doubted Google was serious about online display advertising, those doubts surely were quashed today. This morning, Google announced the acquisition of Teracent, a startup that helps advertisers format and more precisely target display ads to particular groups of people. In real time, Teracent can reformat ads based on geography, language, and other factors, so a single ad can be customized with thousands of variations.
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