Online Luxury Retail Remains Elusive

Many luxury brands still treat the Internet with caution, worrying an online presence will dilute a sense of exclusivity. Are they missing out?

Sure, the bricks have it bad, but the clicks are struggling, too. Traffic tracking firm Comscore, based in Reston, Va., says that U.S. online retail spending totaled $29.6 billion in the third quarter of 2009, a 2% decrease year-over-year. It marks the first time on record that e-commerce has seen negative growth in two consecutive quarters.

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