Mobile Shopping's First Christmas

Retail technology expert Paula Rosenblum explains why smartphones will play a significant role this holiday season and beyond

U.S. consumers are shopping via cell phone more than ever before. According to Deloitte's 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents. Along with mass-market types like Target (TGT) and Wal-Mart Stores (WMT), specialty retailers such as Tommy Hilfiger have developed mobile shopping apps just in time for the holiday season. Retails Systems Research managing partner Paula Rosenblum, whose expertise is in technology as its applied to retail, explains why the new shopping channel is here to stay.

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