Augmented Reality: Getting Beyond the Hype

This meshing of digital information with real-world images is all set to take off. But a few hurdles remain

As we look back on the year's technology milestones, 2009 may go down as the year of the rise of augmented reality. As recently as January, this meshing of digital information with real-world images sparked little interest even in the geekiest of circles. But more recently it has made appearances in everything from Topps baseball cards and Honey Nut Cheerios cereal boxes to John Mayer's Heartbreak Warfare music video and Michael Bay's DVD release of Transformers: Revenge of the Fallen. Augmented reality is near the beginning of a meteoric rise—and it has the potential to affect every aspect of how we interact with technology.

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