Zynga: Inside the App FactoryBy
I recently spent a day touring Zynga, the creator of FarmVille and other social games that have the tech world talking. With nearly 500 employees, the place is humming with activity and springing lots of cultural quirks. Its massage room, weekly keg parties, and formidable cooking staff are perks reminiscent of Google in its early days.
For an inside tour of this booming business, take a look at this slide show I created. You’ll see Mark Pincus, the founder and CEO, and his staff that’s divided into 11 game studios throughout the San Francisco offices, each one with its own personality. (For a version of this slideshow that includes my notes and observations, ).