Barnes & Noble: Raising the E-Reader Bar

Gray letters on a gray screen. A keypad that some users found lacking. With the Kindle e-book reader, Amazon.com (AMZN) simply didn't set the bar that high. On Oct. 20, book retailer Barnes & Noble (BKS) raised the standard considerably by announcing its own e-book reader, the nook.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.