Chat Transcript: Wisconsin Admissions

The Wisconsin School of Business (Wisconsin Full-Time MBA Profile), a second-tier MBA program at the University of Wisconsin-Madison, takes a nontraditional approach to teaching management. Students sign up to study career tracks rather than majors or concentrations. Brand management, applied securities, marketing research, and entrepreneurship are among the most popular specializations, says Erin L. C. Nickelsburg (ELCNickelsburg), director of admissions and recruitment for Wisconsin's full-time MBA program. Entrepreneurship recently got a boost because more students become interested in the area during an economic downturn, she adds.

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