Verizon Wireless Enrolls at Valemont U

MTV viewers who tuned into the season openers of The Hills and The City on Sept. 29 got an unexpected glimpse of another series making its debut that night. Before The Hills got under way and just after The City ended an hour later—during what would ordinarily be a commercial break—Viacom's (VIA) MTV snuck in the first episode of Valemont, a teen murder mystery set on the campus of a prestigious university of the same name, sponsored by Verizon Wireless.

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