In Defense of Godin, Google, and Open Systems

Pity Seth Godin. The management guru and überblogger poured a tempest into a teapot in late September when he announced Brands in Public, a series of Web pages that collect online chatter about companies. Godin wanted to build a portal for brand conversations, but he made a critical mistake. Instead of inviting companies to participate, he launched Brands in Public with 200 sample pages, posting public gossip from Twitter and blogs about brands, whether they opted in or not. Marketers could "curate" their pages, such as by adding their own comments, if they paid a monthly fee of $400.

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