With all of the social media opportunities today, personal branding is frequently being used not just in personal, but also in professional roles. It can be quite a dilemma for people to brand themselves successfully without losing their real selves in the process.
I am frequently asked questions about branding because of my success at "marketing me." For a different perspective, I called Hubert Rampersad, an authority on authentic personal branding, and asked about his thoughts on the subject. Rampersad recently wrote a best-seller entitled Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. In it he provides a sorely needed guidebook that shows us all how to build our own authentic personal brand—and just as important—how to persuasively communicate this brand to the world.