Skip to content
Subscriber Only

Authentic Personal Branding

With all of the social media opportunities today, personal branding is frequently being used not just in personal, but also in professional roles. It can be quite a dilemma for people to brand themselves successfully without losing their real selves in the process.

I am frequently asked questions about branding because of my success at "marketing me." For a different perspective, I called Hubert Rampersad, an authority on authentic personal branding, and asked about his thoughts on the subject. Rampersad recently wrote a best-seller entitled Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. In it he provides a sorely needed guidebook that shows us all how to build our own authentic personal brand—and just as important—how to persuasively communicate this brand to the world.