Simple Shoes Leaps ForwardDamian Joseph
Simple Shoes (DECK) has always been against something. When the company made its debut in 1991, it was against gaudy, futuristic sneakers and coveted logos. In 2005, it came out against using materials that trash the Earth. Both moves paid off handsomely, lifting sales. Now the subsidiary of Deckers Outdoors is turning against stuff that lasts longer than people do, with a line of biodegradable shoes set for next spring.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Tesla Unveils ‘World’s Fastest Production Car’ and Electric Big Rig
- Norway Idea to Exit Oil Stocks Is ‘Shot Heard Around the World’
- Goldman Sachs Sees Four 2018 Fed Rate Hikes as U.S. Growth Gains
- Honda Recalls 800,000 Odyssey Minivans Linked to Injuries
- The Questionable Math Behind Manafort’s Extravagant Home Renovations