Simple Shoes Leaps Forward

Simple Shoes (DECK) has always been against something. When the company made its debut in 1991, it was against gaudy, futuristic sneakers and coveted logos. In 2005, it came out against using materials that trash the Earth. Both moves paid off handsomely, lifting sales. Now the subsidiary of Deckers Outdoors is turning against stuff that lasts longer than people do, with a line of biodegradable shoes set for next spring.

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