Sony Moves to Solve Its PS3 Woes
Kazuo Hirai, Sony's (SNE) video games chief, is in a fix. In the nearly three years that the PlayStation 3 has been on the market, the gaming console has trailed the competition and led to billions of dollars in losses. The global financial crisis made it harder for the Japanese tech giant to sell a $399 machine to cost-conscious consumers. Now a slimmer design and a $100 price cut this month have energized the console's sales.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.