Treat People Like People, Not Roles

How do you feel when someone treats you as a role, rather than as a person? Think, for example, of the salesperson or customer service representative who treats you like a customer by reading their scripts to you over the phone or using obvious closing techniques before you are ready to buy. Or there’s the manager who treats you as a subordinate or even the parent who treats you like a child long after you’ve become an adult.

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