How Authentic Leaders 'Walk the Walk'

When Mark Fields became president of Ford Motor's (F) troubled North American operations in 2005, he quickly announced a turnaround plan called "The Way Forward" that would eliminate 45,000 jobs—more than one-fifth the workforce—and close 14 manufacturing plants. Fields also proposed cutting health-care benefits for the blue-collar workers who remained. He stressed the sense of urgency with his new slogan, "Change or Die," which he posted on the gates of the factories. As part of his case for change, he told Ford's employees that they would have to share the sacrifices to save the company.

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