What's Next for Dell

For $125,000, Dell could put a product designer on its payroll for a year, or maybe two given how dreadful the job market is these days. The PC maker is spending that sum a different way, however, and it may end up getting more for its money, based on the experience of Cobra Electronics. Dell is paying $125,000 to sponsor a five-way competition at an unusual program at the University of Illinois at Chicago.

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