Augmented Reality: What Should Businesses Expect From This New Tech?

The concept of Augmented Reality, or overlaying the real world with text or images seen via a mobile phone’s camera or a Web cam on a PC, has gained a lot of attention in recent months. Big tech companies, from IBM to Microsoft to Nokia are developing mobile-phone software and services in this space. Major retailers from Best Buy to Wal-Mart are using AR tech for the PC in their marketing campaigns. And numerous start-ups are developing cool applications that allow anyone to create tags for the real world. Yes: anyone can tag physical buildings or landmarks with informative text, like that found on a traditional Web page. The idea is to allow people to point their phones at, say, the Eiffel Tower, and see stats on when it was built or how tall it is, on their phone’s camera, in real time, instantly.

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