Do More Marketing and Achieve Better Results with Less

While the spring and summer rally on Wall Street and the various proclamations from many leading U.S. economists declaring the end of the recession give reason for optimism, the truth is that the marketing spend will remain tight for months to come, possibly well into 2010. And guess what? The smart and the savvy will flourish during these tough times. They’ll win mindshare—and, more importantly, market share—by remaining nimble and establishing a maniacal focus on investing only in marketing resources, whether internal or external, that will deliver results and drive the all-important top line. Even better, they will do so cost-effectively.

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