Forrester: E-Readers Too Pricey

Last month Sony began selling the most affordable electronic book reader on the market, its Pocket Edition, for $200. Turns out, even that’s too steep for most people.

New research from Forrester shows most consumers would only consider the purchase of an e-reader that cost between $50 and $99. Here’s a chart showing how different types of respondents answered the question, “At what price would you consider an electronic book device/eBook reader expensive but still purchase it?”

This comes as relatively good news for Sony, since its budget model could benefit from greater demand at the lower end of the market (Amazon’s cheapest Kindle is $300). But the study also underscores the reality that despite the hype, the e-books market is premature, and those lining up to buy expensive reading devices are still very much early adopters.

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