Radical Hotel Innovation

From Venessa Wong, who joined BusinessWeek’s Innovation+Design team in June. The future of hotel design: giving travelers an authentic and unfamiliar experience without leaving their rooms. While quality, consistency and a comfortable bed remain paramount, some designers now aim to immerse guests in unexpected, and sometimes quirky, environments—the rain forest or museum, for instance. I spoke with Michelle Finn and Rachel Long about the Radical Innovation in Hospitality Awards, a competition promoting out-of-the box thinking in hotel design. Now in its third year, the competition drew 20 submissions over the past 10 months. Winners will be announced in mid-September and published in October.

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