To Sell in Australia, Being Nimble CountsEmma Gray and Jayne Hrdlicka and Mike Booker
Australia's downturn story is playing out differently than in other countries. While consumer sales have plunged dramatically in other regions, companies selling consumer goods in Australia have not felt the pain as quickly or severely. Business confidence surged in July to an almost two-year high, and the month before consumer confidence surged almost 13%, a 22-year record. Unemployment held steady at 5.8% in July and has risen by less than many economists had expected. Indeed, the Australian economy is one of the few advanced economies that did not fall into a recession.
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