Disney to Buy Marvel for $4 Billion
Walt Disney's (DIS) purchase of Marvel Entertainment (MVL) for $4 billion in cash and stock, announced on Aug. 31, clearly gives Disney another strong brand. But just as important, it gives it a brand to sell to teen boys, which has remained a lingering weakness for the company that sells tons of Hannah Montana clothes to preteen girls and Mickey and Minnie toys to younger children.
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