Should Entrepreneurs Be More Like Teenage Girls?Jeff Bussgang
Even though I graduated from college (gasp) 18 years ago, I still think about the school season as my annual planning cycle rather than the calendar year. Having three school age kids reinforces this life rhythm.
And so as I was thinking through my personal goals for this coming year, and discussing individual goals with each of my kids (a recently adopted ritual I highly recommend for any parent), this article from The Economist caught my eye. The article’s subtitle, tells it all: “Depression may be linked to how willing someone is to give up his [or her] goals.” The article describes research published in the Journal of Personality and Social Psychology by Carsten Wrosch and Gregory Miller, where teenage girls who had strong “goal adjustment capacities” - the ability to disengage from unattainable girls and reset their attention onto new goals - avoid feeling down and depressed. In contrast, girls who get stuck on their goals and can’t reset are more susceptible to depression. The implication is that if you aren’t facile at adjusting your goals, and they’re overly ambitious goals, it can lead to depression.
Applying this research to entrepreneurs is an interesting thought experiment. As investors, we VCs are always attracted to entrepreneurs who set big, hairy audacious goals (BHAGs). Who wants to invest in an entrepreneur whose pitch is, “I’m going to make a nice living in a small niche,” as opposed to, “I aspire to achieve world domination”? Yet are those entrepreneurs more susceptible to depression and defeatism when they’re unable to achieve those outrageous BHAGs?
To reconcile these two views I am reminded of an excellent book I recently read by renowned Stanford psychologist Carol Dweck, called Mindset. Dweck’s research shows that successful people in business, sports and life have “growth mindsets” rather than “fixed mindsets”. The “growth mindset” is one in which a person believes that one’s world view is less about ability and more about lifelong learning. “Growth mindset” individuals feel they can always learn from experiences (failures and successes) and develop resilience because they’re focused on personal growth rather than achievement tied to rigid objectives. When a “growth mindset” individual faces adversity, they focus on the learnings and the self-improvement opportunities that come from adversity.
I have seen in my own work that the best entrepreneurs do set BHAGs, sometimes outrageous and unattainable ones (create a $100 million company in 5 years from scratch? Is that really possible?), and push themselves to achieve excellence. But the ones that really distinguish themselves are the ones who embrace the “growth mindset.” They embrace life long learning, no matter how great their achievements, and allow themselves to occasionally hit the reset button and adjust their goals without breaking stride when reality intrudes (such as, say, the greatest financial crisis since the Great Depression) are the ones that can blend the best of both worlds.
What kind of mindset have you seen work best?
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