How to Expand Your Customer Base

Q: I've been hired by a small company to sell low-cost, lightweight stainless steel tubing and to license its proprietary technology. We have been under exclusive contract with Ford Motor, but that contract expired in 2009. We need additional sales reps that are very well connected with buyers. How would I find them, and what else can I do to increase our corporate profile?—D.G., Escondido, Calif.

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