Smart Design & IDEO Make The New Ford Fusion Hybrid GreatBy
The best US hybrid out is the new Ford Fusion Hybrid--and two innovation consultancies, Smart and IDEO can take lots of credit for it. Yes, Ford came up with a nice design for the car and a pepped-up battery pack for the gas-electric engine. But the Smart/IDEO research and design of the dashboard really make this Ford hot.
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