Sony Hopes the PS3 Slim Can Beef Up Sales
Could a new, cheaper PlayStation 3 video game console breathe new life into Sony's gaming business? The Japanese electronics and entertainment company is about to find out. On Aug. 18, Sony (SNE) took the wraps off a lighter, more compact version of the PS3—dubbed the Slim—that will cost at least $100 less than existing models. Sony games czar Kazuo Hirai, who made the announcement at Gamescom, Europe's biggest show for interactive entertainment, in Cologne, Germany, said the PS3 Slim will be in stores in Japan, Europe, and the U.S. in early September and that older consoles would be sold at a discount.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.