CMO Poll: Marketers Want Traffic To Homepages More Than Third-Party SitesBy
It seems every marketing and advertising conference around these days is packed with sessions about how to leverage social networking to the benefit of a brand. One of the issues that pops up is how obsessive companies should be in driving conversations and visits to their branded home-pages, versus nurturing the conversation on third party sites.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.