GM Talking New BMW-Fighter for CadillacBy
General Motors is not losing any time telling its story and trying to show “green shoots” coming out of the New GM.
Tomorrow morning at 8:00 AM EST, GM CEO Fritz Henderson will be hosting a webcast to update the public and the media on the automaker’s turnaround. Henderson is also expected to make a new product announcement.
The company, trying to make good use of Twitter as a message delivery system, today showed some plans to staff and social networked folks who have tweeted today on what they saw:
GM showed a new Cadillac concept car dubbed the ATS, a compact BMW 3-Series competitor that will come in both sedan and coupe versions. The Cadillac DTS’ replacement, which is currently, named the XTS, will be built on the Buick LaCrosse vehicle architecture, and offered in all-wheel-drive.
The CTS coupe will arrive in May 2010, and there is chatter at GM about offering it in a performance “V” version.
Beyond Cadillac, Henderson is expected to nod to , if not show images of, the new Chevy Malibu due in showrooms in 2012, as well as talk up a new mid-size Buick model expected to arrive in the next 24 months.