Trusting a CEO in the Twitter Age

The days are long gone when organizations could control the message internally or build a wall between themselves and the outside world. Today what's inside is soon outside, posted on blogs and message boards—or simply Twittered during meetings. Messages get distorted: Rumors take on the status of truth and digital hearsay is quickly seen as fact. Never is the truth more at risk than during tough times, with layoffs in the headlines and uppermost on employees' minds. At such times leaders need to redouble their efforts to tell employees the truth, balancing candor with compassion and hope with honesty.

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