Banks: Complex Problems, Simple SolutionsThe Staff of the Corporate Executive Board
In response to consumer fears, financial institutions are marketing their solvency and stability. By advertising their long history of safe lending practices, strong values, and community focus, banks are hoping to prevent widespread customer attrition and capture new business.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.