A Q&A With Seventh Generation's Jeffrey Hollender

How its "Chief Inspired Protagonist" hopes to make an environment-friendly company even more so

Jeffrey Hollender, co-founder of household products company Seventh Generation, is certain business can save the environment, if not the world. The 111-employee, $150 million Burlington (Vt.) company recently named PepsiCo veteran Chuck Maniscalco as its new CEO, But the 54-year-old Hollender, who didn't take a salary for more than a decade after starting the company in 1988, will remain as Chief Inspired Protagonist. Hollender spoke with Staff Writer Amy S. Choi about sustainability, bad business, and good government. Here are edited excerpts of their conversation.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.