Align Sales and Marketing Efforts to Increase Profitability

Sales and marketing materials are often wasted because of inconsistent messages between the two. The sales department may be thinking, "marketing does not know what I need to say to my customers," while the marketing department thinks, "we create all these great sales pieces that do not get used." Getting these two groups on the same page increases productivity and profitability, decreases miscommunication and unused materials, and presents a consistent brand to the marketplace. Benefits to synchronizing marketing messages with the selling process include:

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