Serving Customers in the DownturnHarold L. Sirkin
Companies everywhere have reacted to the recession by lowering revenue projections and tightening their belts: delaying purchases, canceling nonessential travel, reducing payroll, freezing or shrinking the R&D budget, closing underperforming operations, slowing production, trimming inventories, reducing perks. And such actions are usually necessary and appropriate in hard times.
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