iPhone Apps: What Makes Apple Say No?

James Montgomerie was shocked when he received a rejection from Apple (AAPL) in May. His iPhone e-reader app, Eucalyptus, had been blocked from iTunes because it contained "inappropriate sexual content." The former Apple developer couldn't believe anyone found his application pornographic. Described as "classics-to-go," Eucalyptus carried out-of-copyright books from the 1920s and earlier by authors such as Charles Dickens and Jane Austen. Apple sent Montgomerie a screen shot of the offending title—a Victorian-era translation of the Kama Sutra, an ancient Indian text on sexuality.

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