Fox Reality's David Lyle on Programming for Success
When industry watchers first heard about Fox's (NWS) plan to create a TV channel that showed nothing but reality shows 24 hours a day, some were, not surprisingly, skeptical. "In pure economic terms it was kind of strange because there had been no or very little established market in reruns," recalls David Lyle, president of Fox Reality Channel. "In fact, we created that market." Lyle says the new venture was turning a profit within six months of its launch in 2005. But now that hundreds of reality shows exist, how does Fox Reality pick the winners? And how can fledgling TV producers turn their own ideas into syndication dollars? In a recent conversation with BusinessWeek's Rebecca Reisner, Lyle shared his insights. Edited excerpts of their discussion follow.
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