Why Outsourcing Innovation Makes Sense

Companies from Boeing to Sepracor are retaining innovation consultants to get a head start on economic recovery

Earlier this year, BusinessWeek asked readers how they would advise their boss to boost innovation internally. Only 3% of the 614 respondents said they would hire an outside innovation and design firm. In fact, hiring an outside firm was the least popular solution. (Other options included internal crowdsourcing, which got the most votes, or hiring a chief innovation officer.)

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