Keeping Employees Creative in a Downturn

Despite the recessionor because of itMasterCard, Disney, and others are asking all employees to brainstorm

On July 24, MasterCard (MA) will host a Webcast of PowerPoint slides and short videos on various directions the company could take once the U.S. economy turns up again. The online presentations will feature findings from seven members of an internal, international scenario-planning "task force," which has been gathering ideas for months from MasterCard employees at all levels around the world.

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