Mitsubishi, an Unlikely Electric-Vehicle Pioneer

Compared with Japanese rivals Toyota (TM) and Honda (HMC), Mitsubishi Motors (7211.T) isn't renowned for its environmentally friendly lineup. Indeed, while Toyota was creating a market for hybrid cars with the Prius, Mitsubishi struggled to survive following an ill-fated tieup with Daimler (DAI) and Chrysler. The company has only made an annual profit four times this decade, and in the year ended March 2009 it lost $590 million on sales of $21.1 billion.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.