What "One & Other" can teach companies about how to do business

“One & Other” is a fascinating public art event that’s taking place in London right now. Every hour until October 14, a different person climbs up onto the “fourth plinth” in Trafalgar Square, right slap bang in the heart of the city. He or she can use their hour in the spotlight to do whatever they want, whether that’s tout a cause, read a book, or, in the case of someone I watched last week, wear fairy wings and throw pieces of cake to the crowd gathered below (left).

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