Macrovision Becomes ROVI, Launches New TV Menu System

Macrovision is the kind of company you don’t often think about, because most of the things it does are in the background. When you insert a CD into your computer and rip it to iTunes, the song information comes down to your computer via an online database that Macrovision operates, and it also creates a lot of the on-screen programming guides that cable and satellite companies use.

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