Health Robocalls People Want to Receive

Kaiser Permanente's Mid-Atlantic group had high hopes for its Thrive Healthy Living, an online effort aimed at helping patients improve their health by reducing their weight or kicking cigarettes. But participation was weak. "There is so much medical information available online, and our Web site just wasn't standing out from the herd," says Dr. Amy Compton-Phillips, physician director of Population Care Management at the Oakland (Calif.) health organization Kaiser Permanente.

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