Bloomberg reports that Businessweek is for sale

It didn’t take much time for the news to spread around the office, as I’m sure you can imagine. I should say at the top that I have no information about the possible sale of BusinessWeek from inside the company. I’m as blind as the general public—though after 22+ years at the magazine a bit more invested in the story.

Jeff Jarvis asked on Twitter: “What would you do with #businessweek if you bought it? I’m a fan. But the business of BusinessWeek has to turn upside-down.”

Some responses: matthaze @jeffjarvis I’d give everyone an opportunity to write for the product. Restricting writers restricts ideas and thoughts.

joshwex @jeffjarvis change the name from BusinessWeek to BusinessSecond.

TerryHeaton @jeffjarvis asks what would we do if we ran #businessweek. Start by changing the name to Business Day. Oh, wait. There’s that brand thing.

mikeorren @TerryHeaton @jeffjarvis Business Day? Why so infrequent? Planning for long thoughtpieces?

Thatcher @jeffjarvis Making it a bit more, you know, pro-capitalism wouldn’t hurt.

dinogane @jeffjarvis turn the @bizweek publication into the loss leader for high end business consulting.

tknuewer @jeffjarvis More news & commentary online, longer stories and a way more spectacular design in print. And much more enthusiasm for topics

scottrcrawford @jeffjarvis has anybody at bw called Sam Zell? ;-)

I have to work on a couple magazine stories. Life goes on. But I’ll be back with thoughts about the future of BusinessWeek. If you have thoughts or suggestions, please share. Thanks.

Before it's here, it's on the Bloomberg Terminal.