Bloomberg reports that Businessweek is for saleby
It didn’t take much time for the news to spread around the office, as I’m sure you can imagine. I should say at the top that I have no information about the possible sale of BusinessWeek from inside the company. I’m as blind as the general public—though after 22+ years at the magazine a bit more invested in the story.
Jeff Jarvis asked on Twitter: “What would you do with #businessweek if you bought it? I’m a fan. But the business of BusinessWeek has to turn upside-down.”
Some responses: matthaze @jeffjarvis I’d give everyone an opportunity to write for the product. Restricting writers restricts ideas and thoughts.
joshwex @jeffjarvis change the name from BusinessWeek to BusinessSecond.
TerryHeaton @jeffjarvis asks what would we do if we ran #businessweek. Start by changing the name to Business Day. Oh, wait. There’s that brand thing.
mikeorren @TerryHeaton @jeffjarvis Business Day? Why so infrequent? Planning for long thoughtpieces?
Thatcher @jeffjarvis Making it a bit more, you know, pro-capitalism wouldn’t hurt.
dinogane @jeffjarvis turn the @bizweek publication into the loss leader for high end business consulting.
tknuewer @jeffjarvis More news & commentary online, longer stories and a way more spectacular design in print. And much more enthusiasm for topics
scottrcrawford @jeffjarvis has anybody at bw called Sam Zell? ;-)
I have to work on a couple magazine stories. Life goes on. But I’ll be back with thoughts about the future of BusinessWeek. If you have thoughts or suggestions, please share. Thanks.