Tim Hortons and Cold Stone: Co-Branding Strategies
Tim Hortons (THI) and Cold Stone Creamery have co-branded nearly 50 restaurant locations in the U.S. and Canada this year and are continuing to expand the partnership, which grew from a chance meeting between the company CEOs in early 2008. BusinessWeek columnist Steve McKee asked Dan Beem, Cold Stone's president, and David Clanachan, Tim Hortons' chief operations officer, to explain why they did it and how it has worked. Edited excerpts of the interviews follow.
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