Design Thinking Battle--Managers Embrace Design Thinking, Designers Reject It.

Fred Collopy has a great blog item up at Fast Company on why he dislikes the

Fred Collopy has a great blog item up at Fast Company on why he dislikes the “Thinking” part of the term “Design Thinking.” In essence, Fred argues that the best part of design is the “doing,” not the thinking and the focus on Design Thinking short-changes what designers can really do in education, health and other spaces outside their traditional consumer-oriented activities.

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