Don't Let Poor Delivery Sabotage Your Pitch

Since 2004, angel investor and Chapman University entrepreneurship professor Richard Sudek has been conducting a series of classroom experiments on the effectiveness of business presentations in landing outside investment. The results show that the delivery of a presentation itself can be just as important as the content—underscoring what many of us know intuitively. Sudek's findings suggest it's worth taking the time to refine presentation skills—whether you're an aspiring entrepreneur or a seasoned business owner—a point I've made before in previous columns but can't emphasize enough.

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